The Daz-E Shop for Altadena Strong
Come celebrate our return to the neighborhood.
Come celebrate our return to the neighborhood.
Come celebrate our return to the neighborhood.
More than just a reopening, it's proof that our community is coming back. We would be delighted to have you celebrate with us. For press inquiries, please see our press release.
Contact information is at the bottom of it.
Celebrating Resilience in Education
Come celebrate our return to the neighborhood.
Come celebrate our return to the neighborhood.
This past year has not only been about incredible loss, it has also been about remarkable resilence. To celebrate the strength and tenacity it takes to move forward and continue your education, we are awarding 10 scholarships to Alradena women who were affected by the fire.
About The Daz-E Shop
Our Mission
- The Daz-E Shop is a nonprofit thrift store rooted in the belief that when women are supported, communities grow stronger. Through the generosity of our neighbors, we transform donated goods into scholarships that expand opportunity for California women and girls. Everything we do is guided by care, dignity, and a deep commitment to lifting one another—especially in times of challenge and change.
Our History
Founded by women in 1969, the Daz-E Shop is a beloved part of the Altadena community, connecting people through generosity and purpose.
The shop has donated over $5 million dollars for scholarships.
The Eaton Fire caused extensive smoke damage and forced us to close for over a year. Run entirely by volunteers, we are proud to reopen our doors—carrying forward both our history and a renewed sense of purpose as part of Altadena’s shared comeback.
Our Programs
Proceeds from the Daz-E Shop directly fund scholarships for women pursuing higher education, helping remove financial barriers and open doors to possibility. In response to the Eaton Fire, we have also expanded our impact to include ten scholarships for local girls and women whose education was affected by the disruption and loss. Through these programs, we invest in learning, resilience, and long-term opportunity—turning community generosity into meaningful, lasting support.
The Daz-E Shop is reopening!
We are so grateful for all the support and encouragement this past year.
The Daz-E Shop is reopening in January and we look forward to welcoming all our neighbors and customers back into the shop.
You'll be able to schedule a donation time to make it easy for you and efficient for us to turn your generosity into support for women's education. See you soon!